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Custom Package Design Cartoning Shrink WrapOne of the toughest challenges faced by business owners trying to sell products is finding the right custom packaging for those products.

Custom packaging design can be overwhelming because there are so many different options. Unfortunately, for all the designs available, it can still be tough to find the one that is right for your specific product. This is why MSL offers several custom packaging solutions.

There are three main issues to consider when looking at customized packaging: (1) You want something that is secure and will protect your product from damage, (2) You want something that helps prevent theft and makes it difficult to remove a product from a store without purchase, and (3) You want to achieve the first two goals without impeding the consumer’s ability to view the product and learn more about it.

Keeping Your Custom Packaging On-Brand

Our custom printed packaging helps you achieve all three of these goals and offers an added bonus – our packages are eye-catching and attract the attention of customers, increasing your sales potential without eliminating any of your other packaging goals.

Good custom product packaging can also help you improve your overall business by supporting your brand. It’s important to present your product in a way that is consistent with your branding message. This communicates a lot to your customer, who will associate certain attributes with your business through product presentation.

Choosing the Best Custom Packaging Option

Finding the right packaging for your item can be complex, so there are a few things you need to keep in mind when determining which type of custom packaging is right for you, including:

  • Size of your product
  • Whether or not there are multiple parts to your product
  • Whether your product needs to be opened to appeal to customer
  • Way you want your product displayed to consumers
  • Whether you want any portion of your product available to consumers while it is still in the packaging
  • How much of your product you want viewable while in it packaging
  • How easy you want it to be to remove your product from its packaging

These questions can help you narrow down exactly the type of packaging that will be right for your product. Contact us today for more information about custom packaging options.